London's Science Museum

The logo of London's Science Museum attempts to convey a scientific feel through a technological text. The solid, straight lines and boxy aesthetic remind me of the type that was used in old nintendo video games making it relatable to my generation and probably younger ones too. The fact that it reads chopped up horizontally, yet balanced in presentation, causes the viewer to complete and connect the words instinctively. The calming blue color applied provides a calming yet sophisticated look, emphasizing the status of the establishment. 

When reading the map to navigate through the Science Museum, one is presented with a map legend easy to decipher and locate desired exhibits on the minimalized blue print of each floor. Posted on many walls throughout the building, oversized maps of current floors are hard to miss, and convenient if one gets turned around or lost. The openness of the museum allows visitors to comfortably walk on any pathway they desire. 

Although small, the cafe of the museum offers a well lit area for fine dining shall visitors acquire the need for snacks or meals. The same font seen in the museum logo is used to advertise this area as well. The shop, located next to the cafe on the main floor, appeals entirely to a younger audience interested in toys and science related activities. 

Throughout the museum many objects are displayed in cases, hanging from the ceiling, or surrounded by ropes. Others are made for the purpose to be physically handled by visitors. Floors such as the first, with the exhibit "Who am I?" offered multiple high tech machines and interactive activities for people to learn about themselves. Text is definitely integrated into displays of exhibits, however a more readable text is used when informational plaques are presented. Objects in display cases emphasize the importance or rarity of them, showing they are to be protected yet worth seeing. 

My favorite exhibit was located on the ground floor and included displays of old cars and planes. Although the layout could have been overwhelming due to size, they were all distributed throughout the floor plan in a cohesive and balanced manner. While not crucial-life-changing of a display, the ground floor included a Euthanasia Machine. The information plaque explained that it was used on four ill people who chose to end their lives, a procedure that was legal in Australia's Northern Territory from 1995-1997.